Captions are something of a hidden gem. An underused resource that can help your video content reach a wider audience such as those who are hard of hearing or deaf. What’s more, a startling number of people watch videos on mute. A study in the US found that up to 69% of users watch video content on mute in public places, along with 25% in private. Closed captions also give your SEO (Search Engine Optimisation) a boost and help get you up the Google pecking order. But you’re probably thinking “I don’t have time”. What’s the solution: Machine-generated closed captions.